Tribe, Purveyor of Hummus, Hopes to Narrow Sabra’s Lead With New Campaign by ANDREW ADAM NEWMAN

By ANDREW ADAM NEWMAN

The No. 2 hummus brand, Tribe, is introducing commercials shot in the style of a National Geographic documentary, complete with British-accented voice-over.

Published: June 27, 2014 at 4:00AM

from NYT Business Day http://ift.tt/1lTgrK3

via IFTTT

from WordPress http://ift.tt/VsltUz