‘Live in Levi’s’ Campaign Reunites Levi Strauss With Its Old Agency, FCB by STUART ELLIOTT

By STUART ELLIOTT

After 16 years away, the Levi’s jeans brand is returning to an agency that it had worked with for almost seven decades and declaring that its dungarees feel good enough to live in.

Published: June 30, 2014 at 4:00AM

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